Trump Hails Sydney Sweeney’s Jeans Ad—and Slams Taylor Swift

In today’s fast-moving media world, it can feel overwhelming when a single post sets off a tidal wave of headlines—but sometimes that’s exactly what happens when politics, pop culture, and deeply personal opinions collide. Recently, President Donald Trump proved he’s still an expert in fanning such flames when he publicly hailed Sydney Sweeney’s new American Eagle jeans campaign as the “HOTTEST ad out there,” while taking a sharp swipe at pop icon Taylor Swift, branding her “no longer hot.” The clash ignited new tension in an already polarized cultural debate.

Sydney Sweeney’s “Great Jeans” Campaign: Praise and Backlash

Sydney Sweeney stars in a stylized American Eagle ad that plays on the words “genes” and “jeans,” drawing sharp criticism for perceived racial undertones. In one scene, she remarks that “genes are passed down from parents… My jeans are blue,” which some critics interpreted as a loaded reference to whiteness. American Eagle responded firmly, stating the ad is simply about confidence, fashion, and the jeans themselves, not political messaging.

When Trump learned that Sweeney is a registered Republican in Florida, he seized the moment. Declaring, “If Sydney Sweeney is a registered Republican, I think her ad is fantastic,” he pushed the campaign even deeper into the culture war arena, praising the jeans for flying “off the shelves” and calling her ad the “hottest” of all.

The Sharp Turn Toward Taylor Swift

Trump didn’t stop with praise. Reigniting a long-standing feud, he contrasted Sweeney’s ad with Taylor Swift’s image. In a Truth Social post, he referred to Swift as a “Woke singer” and claimed that after he alerted the world to his dislike of her, she became “NO LONGER HOT.” He doubled down, saying, “Being WOKE is for losers, being Republican is what you want to be”.

Taylor Swift, who has become a lightning rod in modern political discourse—especially after endorsing a Democratic candidate—has frequently been the target of conservative critiques. Trump’s latest jab channels a familiar narrative of culture clash and political identity in the public eye.

The Echo Chamber: Political Overtones and Market Reactions

Trump’s endorsement echoed loudly across media and markets. Conservative voices like White House Communications Director Steven Cheung denounced critics as part of “cancel culture run amok,” while Vice President J. D. Vance labeled detractors of Sweeney “unhinged” and politicized a simple jeans ad.

Meanwhile, American Eagle’s stock surged—climbing by nearly 24–25% following Trump’s remarks, as retail traders and political supporters rallied behind the campaign. The company capitalized on the publicity, reiterating its message that “Great jeans look good on everyone” and confirming that the ad remains fashion-focused—not ideological.

In Summary: More Than Just Denim

What started as a commercials for denim spiraled into a cultural flashpoint. Trump used the ad as a podium to contrast his favored celebrity—a Republican actress—and lament what he sees as the declining star power of a liberal-leaning singer. The incident broadens a familiar pattern: a seemingly innocuous marketing campaign morphing into a battleground for identity, ideology, and influence.

What It Means Going Forward

This episode shows just how quickly fashion, fame, and politics can intertwine. A jeans commercial turned into a polarizing debate on race, beauty standards, partisan lines, and cancel culture. It underscores how even everyday advertising can become supercharged in today’s culture wars.

Disclaimer:
This article is based on verified reports up to early August 2025. Public sentiment, campaign details, and media responses may continue to evolve. This write‑up is intended for informative storytelling and is not an official political statement.