Rhode’s brand-new Peptide Lip Shape combines the benefits of a lip liner, lip color and lip treatment. It contours, tints, hydrates and enhances volume.
Beauty mogul Hailey Bieber continues to expand her Rhode skincare line with the launch of an innovative new lip product. The latest addition to the brand’s highly sought-after lineup is already generating buzz. This is due to a fresh campaign led by rising pop star Tate McRae.
Available to shop at rhodeskin.com beginning Jan. 30 at 9 a.m. PT, the Rhode Lip Shape joins Bieber’s curated collection of skin care, lip products and cheek tints. Fronting the campaign is pop star Tate McRae alongside the brand’s founder.
The new product comes in eleven shades, sold both individually ($24) and as a custom set of four ($92).
The colors range from neutral light pinks to deep cool browns. Pick a shade that compliments your natural lip tone for subtle definition or a darker shade for a more contoured look. The applicator features a built-in silicone smudger at one end. This allows users to diffuse the pigment seamlessly. It also helps tidy up the edges for added control.
The “Peptide Lip Shape” is a creamy, glide-on liner. It sculpts and defines your pout. It also rejuvenates for a healthy, plump appearance. The product utilizes the power of short-chain amino acids, also known as the building blocks of DNA, to boost moisture and smooth the skin. It also features fenugreek extract, an herb that helps promote firmness for a more defined look. The range includes eleven lip shades. They cover a spectrum from neutral to cool: “Lift,” “Press,” “Bend,” “Lunge,” “Twist,” “Balance,” “Lean,” Flex, “Spin,” “Stretch” and “Move.”
To use the “Peptide Lip Shape,” move it along the outline of your lips and make sure to choose a color that works with your natural tone. Depending on what look you want, you can trace along your natural lip line. You can also overline for a more pouty appearance. Use the product as a lipstick if you want to completely fill in the area.
The colors range from neutral light pinks to deep cool browns. Pick a shade that compliments your natural lip tone for subtle definition. Choose a darker shade for a more contoured look. There’s a built-in silicone smudger at one end of the applicator. It allows users to diffuse the pigment seamlessly. They can also tidy up the edges for added control.
A Strategic Beauty Move
Rhode’s expansion into the lip category is a strategic move for the brand. It taps into the growing demand for high-performance lip care. The new product focuses on clean and effective ingredients. Its sleek packaging makes it poised to become a must-have in beauty routines worldwide.
The launch has already garnered attention on social media. Beauty enthusiasts are eager to get their hands on the product. Influencers are also excited about it. Hailey Bieber’s track record of viral beauty hits is impressive. Tate McRae also has wide-reaching influence. Because of this, Rhode’s latest launch is expected to be yet another success story in the ever-evolving beauty industry.
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